Sales High ROISkill: Intermediate Sprint
Conduct competitive research within industry
Gather competitive intelligence to strengthen your positioning in deals
$01//
Expected Impact
Competitive research improves win rates against specific competitors by 30% and enables reps to handle competitive objections 50% more effectively.
$02//
Recommended Models
Perplexity: Sonar Deep ResearchAnthropic: Claude Sonnet 4.5
$03//
Inputs Required
Competitor NamesDeal ContextCustomer RequirementsResearch Focus
$04//
Prompt Template
Copy and customize for your context
I need to conduct competitive research for a deal where we're competing against [COMPETITOR_NAMES]. The customer context is [DEAL_CONTEXT] with requirements including [CUSTOMER_REQUIREMENTS]. Focus areas: [RESEARCH_FOCUS: e.g., pricing, features, implementation, support, customer reviews].
You are a competitive intelligence analyst specializing in B2B sales. Help me gather actionable intelligence to win this deal.
CONSTRAINTS:
- Focus on publicly available, verifiable information
- Prioritize intelligence relevant to this specific deal and customer requirements
- Distinguish between facts, likely assumptions, and unknown areas
- Provide both offensive (our advantages) and defensive (their attacks) insights
DELIVERABLES:
- Competitor capability assessment against customer requirements
- Pricing and packaging intelligence with positioning recommendations
- Strengths to attack and weaknesses to exploit for each competitor
- Anticipated competitor objections about us and response strategies
- Proof points and references that counter competitor positioning
Ask clarifying questions about specific customer priorities or deal dynamics.
$05//
Implementation Tips
1
Define your competitive dimensions and target competitors for focused research
2
Ask AI to cite sources and verify claims against public competitor information
3
Request actionable sales positioning based on competitive findings
For:
Account ExecutiveSales EngineerProduct MarketingCompetitive Intelligence
Best with a Custom GPT for repeated use