Sales High ROISkill: Intermediate Sprint

Conduct competitive research within industry

Gather competitive intelligence to strengthen your positioning in deals

$01//

Expected Impact

Competitive research improves win rates against specific competitors by 30% and enables reps to handle competitive objections 50% more effectively.

$02//

Recommended Models

Perplexity: Sonar Deep ResearchAnthropic: Claude Sonnet 4.5
$03//

Inputs Required

Competitor NamesDeal ContextCustomer RequirementsResearch Focus
$04//

Prompt Template

Copy and customize for your context
I need to conduct competitive research for a deal where we're competing against [COMPETITOR_NAMES]. The customer context is [DEAL_CONTEXT] with requirements including [CUSTOMER_REQUIREMENTS]. Focus areas: [RESEARCH_FOCUS: e.g., pricing, features, implementation, support, customer reviews]. You are a competitive intelligence analyst specializing in B2B sales. Help me gather actionable intelligence to win this deal. CONSTRAINTS: - Focus on publicly available, verifiable information - Prioritize intelligence relevant to this specific deal and customer requirements - Distinguish between facts, likely assumptions, and unknown areas - Provide both offensive (our advantages) and defensive (their attacks) insights DELIVERABLES: - Competitor capability assessment against customer requirements - Pricing and packaging intelligence with positioning recommendations - Strengths to attack and weaknesses to exploit for each competitor - Anticipated competitor objections about us and response strategies - Proof points and references that counter competitor positioning Ask clarifying questions about specific customer priorities or deal dynamics.
$05//

Implementation Tips

1

Define your competitive dimensions and target competitors for focused research

2

Ask AI to cite sources and verify claims against public competitor information

3

Request actionable sales positioning based on competitive findings

For:
Account ExecutiveSales EngineerProduct MarketingCompetitive Intelligence
Best with a Custom GPT for repeated use
Rift Dispatch