Details
- Prosus, a Naspers subsidiary operating in Europe, India, and Latin America, announced a three-year global partnership with Amazon Web Services valued in the hundreds of millions of dollars to consolidate cloud and AI infrastructure and scale artificial intelligence across its portfolio companies.
- Portfolio companies benefiting from the agreement include iFood, OLX, PayU, Despegar, eMag, and Just Eat Takeaway.com, which will co-develop and deploy AI applications using AWS infrastructure and machine learning tools.
- The partnership builds on iFood's success with its Large Commerce Model, an agentic AI system that powers personalized search and recommendations on Brazil's largest food delivery platform, processing approximately 180 million orders monthly and learning from customer behavior to improve relevance over time.
- The deal focuses on five strategic areas: generative AI product innovation, system reliability, security frameworks, cloud cost optimization through FinOps, and standardized technology templates for rapid deployment across markets, supported by AWS engineering resources and portfolio-wide access to AI services.
- Prosus operates a 30,000-plus agent AI workforce through its Toqan platform, serves 500+ million customers across wholly-owned businesses, and processes 500+ million daily customer interactions, providing substantial data scale for large AI deployments; the company expects double-digit cost savings from the consolidation and aims to double its value by 2028 through AI-first operations.
Impact
This partnership directly supports Prosus's profitability and growth targets by consolidating fragmented cloud contracts into a single strategic agreement, delivering double-digit cost savings that flow to the bottom line while freeing capital for innovation. The deal standardizes AI infrastructure across geographically dispersed markets, reducing friction in building new ventures and maximizing cross-platform AI benefits—a critical capability as the company pursues its 2028 doubling target. For AWS, the agreement reinforces strong corporate demand for AI-driven cloud infrastructure amid broader enterprise spending caution, adding significant long-term revenue commitments to its backlog.
